Kreativ, eine “leere” Le Parfait Tube. Diese dient dazu, einfach zu erklären worum es bei der ganzen Kampagne geht: Le Parfait (und damit Nestlé) will online gehen. www.LeParfait.ch startet in naher Zukunft. Dabei wird auch ein Wettbewerb gestartet, bei der Konsumenten mitteilen können, wie sie “das Letzte aus einer Tube herausholen”. Kreative Köpfe können sich […]
Continue ReadingZattoo Goes Freemium: Pay For High Quality Channels
I knew it! Not only because Beat Knecht, CEO of Zattoo hinted it in an email to me a couple of days ago, but also because this is natural evolution and because Zattoo viewers are required to pay for the Billag this autumn. Zattoo is now offering high quality channels to its users. Starting now […]
Continue ReadingTechCrunch Zurich Meetup – The Recap
After the videos comes the recap. I think it was a great idea to invite Mike Butcher from TechCrunch UK to Switzerland and make it a semi-public event. That gave a stage to many startups. Some used it, others didn’t. We really should now think about doing more events like that, but in a more […]
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