This will be my last post about “The New Web Project” for now. I had lots of fun this afternoon, reading their private board, with all the comments, links to photos and much more.
Maybe I have overstepped a little. I will delete all my tweets with connections to the real people behind this project. It was never my goal to harm them personally. But I also think it is very dangerous to release something like The New Web Project without any proper disclaimer even when this is only for their study at the university.

I did this little investigation to offer a source or a clear view what is behind all of this. I also understand that the people behind this are very eager to see whats happening next.

My apologies to the team behind this big hoax.

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I have searched more and more about “The New Web Project“.
As far as I can tell for new, this all is produced by a Dutch media agency called “Transmedia 7“. The exact goals aren’t clear to me yet. But I got my hands on a “movie script”. Here is the plot (translated from the Dutch original document):

Four extremely intelligent ex-Google employees working on a secret project. They are specially selected on the basis of arbitrary characteristics. As soon becomes apparent that this is not standard project, they come pretty quickly after the real intention of Google.

The ex-employees had never thought that this crucial information in their hands would vallen Fate calls and the clock is ticking. They place different messages on their joint weblog Truth Google, providing pointers to what they actually are doing.

They do, however, for other information secret. Information about the fact that authorities involved in the project and that a larger idea behind it with many (economic) interests, they été grootí for a time out and ensure they are afraid that they stand out too much or maybe even be killed.

They come into an archive where information about numerology, astrology, symbolism and Multiple Conspiracies that world cycling. But they are running genuine incrypted symbolism. The ex-employees trying to decode these symbols with the help of the people on Twitter and the common blog.

This means, in the near future “clues” will be displayed on the “Truth Google” blog (troggle.wordpress.com) and an interactive conversation via Twitter will be launched.
It is also interesting to see, that they primarily aim at Google. And they have been contacted by Google. Now they are scared a little bit

Right now, in a private board the members are heavily discussing about the future of the project. Some think it is time to cancel, others want to continue because many people still think the Internet is censored.

All those Twitter accounts (AstroManiac, whuup, igortinbergen, henrydewaag) are completely faked. Created personas for this “marketing” gag. Just for fun I have reported all of them as fakes to Twitter.

I’ll keep you updated.

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They couldn’t believe Opera turned the Internet upside down with their launch of Opera Unite.

According to a blogpost Google, Microsoft, AOL, Mozilla, W3C want to launch a “new Web”.
The official website looks like this
.

Well, I call this Bullshit. Yes, Bullshit. Why?
For a couple of reasons

1. The keywords: The New Web Project, microsoft, google, w3c, world wide web consortium, mozilla, aol, new web, html5, html6, html 5, html 6, algoritm, css 3.0, css 4.0, css4, information, web 2.0, web 3.0, web 4.0, new web project, tnwb, thenewwebproject, project web, web improvements, future web, the next web, internet, campagne, search engine, future internet, thenewebproject, firefox, internet explorer, google chrome, safari. Algorithm is misspelled, Safari is Apple’s browser. HTML 6? C’mon..
2. The whois: The domain is registered to John Nijenroode. No proof that it belongs to any of the acclaimed “partners”. No MarkMonitor or similar connection. John Nijenroode is also one author at the blog with the “breaking news”.
3. Official: I have reached out to several sources at some “partners”. None of them new anything about “the new web”.
4. On their photos, no way this is Eric Schmidt.

For these reasons I call this

FAKE

and a nice bluff by Troggle!

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