Shazam, a service that allows you to recognize music or audio and display information about a song. It is working with so called fingerprints and each song and part of has an unique fingerprint which allows Shazam to identify any song in their database. And thanks to this technology, Shazam has just opened a new kind of business model.
The exclusive content is located on a special SyFy page which offers some goodies like a wallpaper, a short video and win DVDs or a T-Shirt.
I think this is a great example on how TV watching and interacting can work. SyFy especially is a great channel for that matter. For example, S.A.R.A.H, the house is on twitter. The same is true for Serge, the advanced robot from the TV series Caprica. For fans this is cool, especially if those “fake” twitter accounts interact with other people.