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MSN AdCenter User registration secret questions

I really do not want to complain, but…
Is the idea behind secret questions not the protection from account-stealing? And should they not be to personal? If yes (if I am wrong please correct me), why does the MSN AdCenter offer a secret question for your birthday? Sure, the other questions are not better, either. And why can I not create my own secret question?

MSN AdCenter Secret Question